1-626-373-5325 sideoffries.tv@gmail.com

Bridging the gap between genius and insanity.



“Jordan and Luke are a dynamic duo¬†with a great directorial sensibility. They do well by any creative challenge- especially the weird, wild, and funny!”

Sam Reich

President, College Humor/Big Breakfast

“Side of Fries continuously exceeds our expectations in terms of creativity, ingenuity, and resourcefulness. They are true pros and always a pleasure to work with.”

Caleb Light-Wills

Senior Vice President, Tongal

“I’ll take a Side of Fries with EVERYTHING! Side of Fries was incredibly creative, professional, efficient, and fun. The team was able to deliver some really different and equally compelling concepts while meeting a very aggressive timeline. We had so much fun working with them and their team! I would definitely use them for any future engagements.”

Shireen Yates

Cofounder , 6SensorLabs, Inc.

Say Hola!

That's hello in Spanish


About Us

Side of Fries is a comedy-directing duo made of Luke Rocheleau and Jordan Allen. Using their combined powers, they create memorable stories with high production value; writing, directing and editing all of their projects.

Since being founded in April of 2013, Side of Fries has gone on to create commercial content for the likes of McDonalds, Kool-Aid, and Pringles along with a host of other national and international brands. This creative force is not afraid to push the envelope with outlandish ideas and highly inventive concepts; breaking barriers, and hearts, as they handsomely carve a path towards creative enlightenment, one fry at a time.